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ICON was built on a mission bigger than hydration.

Created to motivate, inspire, and empower others to follow their wildest dreams and become the ICON they were born to be.

Every dream has a mountain, and becoming an ICON means having the courage to climb it. It’s about relentlessly pursuing greatness, pushing through adversity, believing in yourself when others doubt you, and refusing to quit when the road gets hard.

That same spirit of innovation inspired what’s inside every can of Elevated ICON: molecular hydrogen-infused water with electrolytes, bringing a new dimension to everyday hydration.

Dream Big. Live Bigger. Climb Higher. Never Stop. Never Give Up.

Drink Elevated ICON. Elevate the ICON in You.

A Better Way Forward

One Mission, One Plan, One Purpose
One Healthy Future

"In a world filled with sugar-loaded drinks, artificial ingredients, and empty promises, we believed something essential had been overlooked: water itself. Not louder. Not sweeter. Not more extreme. Just better.

ICON Hydrogen Water takes a different path, molecular hydrogen, electrolytes, zero sugar, zero calories, and a cleaner approach to everyday hydration. Nothing designed to complicate what should be simple. Just purposeful hydration, elevated."

What's Actually In the Can

Hydration with Purpose.

Each can pairs molecular hydrogen with a balanced electrolyte blend — sea salt and trace minerals — in ultra-purified water. That's the entire formulation, across all four flavors; only the natural flavoring changes from can to can.

Molecular Hydrogen

The smallest and lightest molecule in nature, infused directly into the water for a new dimension of functional hydration.

Balanced Electrolytes

Electrolytes naturally provided by sea salt, a simple, purposeful addition to support everyday hydration.

Ultra-Purified Water

Purified by reverse osmosis and advanced carbon filtration to create a clean foundation for molecular hydrogen and electrolytes.

Zero Sugar, Zero Calories

No sugar. No sweeteners. Nothing unnecessary.

No Caffeine or Stimulants

Just clean, refreshing hydration, any time of day.

Purposefully Simple.

Simple ingredients. Purposeful formulation. Backed by the science behind molecular hydrogen.

Hydrogen-infused water has been the subject of growing scientific interest over the past decade. Research is ongoing — the actual studies, not just a claim about them, live on The Science page.

How It Works

From Source to Sip.

Every can goes through a precise four-step process, from start to finish.

01

Ultra-Purify

Water is purified by reverse osmosis and carbon filtration — the clean foundation of every can.

02

Balance Electrolytes

Sea salt is added to provide electrolytes and naturally occurring trace minerals.

03

Infuse Hydrogen

Molecular hydrogen gas is dissolved directly into the water.

04

Seal Fresh

Cans are sealed immediately after infusion to hold hydrogen saturation.

Four Flavors, One Foundation

"FOUR VARIETIES, ONE FOUNDATION"

Original, Watermelon, Lemon Lime, and Strawberry Kiwi.
Every can: 0 calories, 0 sugar, molecular hydrogen, electrolytes. Switching flavors never means switching what you’re actually drinking — the base stays identical.

Hydrogen Water

Original· Ultra-Clean

From $3.29

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Watermelon

Natural Flavor

From $3.29

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Lemon & Lime

Natural Flavor

From $3.29

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Strawberry Kiwi

Natural Flavor

From $3.29

View Flavor

Stock Up & Save

The 12-Pack Trays.

All four flavors, in fridge-ready 12-can trays — single-flavor or mixed.

12-Pack

From $24.99

From $24.99

From $24.99

From $24.99

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FOR YOU

Who It's For

Water That Works
as Hard as You.

For people who expect more from their water, without the sugar, stimulants, or unnecessary complexity found in many functional drinks.

Athletes

Hydration built around an active lifestyle, with molecular hydrogen, an area of ongoing research in exercise and recovery. See The Science page.

Training Recovery

Professionals

Clean, refreshing hydration for long days, without caffeine, sugar, or stimulants.

No Stimulants Everyday

Everyday Wellness

For anyone who wants hydration that tastes good and fits a cleaner everyday routine. Zero sugar. No stimulants. No unnecessary complexity.

Clean Label Daily

What's Not In It

The Short List of
What We Left Out.

No Sugar No Artificial Sweeteners No Caffeine No Stimulants No Dye

A simple foundation of purified water, molecular hydrogen, and electrolytes from sea salt — with natural flavor added to three of the four varieties.

H2

The Science

Why Hydrogen +
Electrolytes?

peer-reviewed studies and reviews on molecular hydrogen — inflammatory-response trials, muscle-recovery studies in athletes, and broader reviews — each linked to its source on PubMed or PMC. Claims are framed as "studied" or "potential," never as treatment.

Read The Science

What's Inside

THREE CORE INGREDIENTS.
INFINITE PURPOSE. Purpose.

Nutrition Facts

Serving size 1 can (12 fl oz / 355 mL)

Calories

Total Fat 0g · 0%

Sodium 5mg · 0%

Total Carbohydrate 0g · 0%

Protein 0g · 0%

Ingredients: Three core ingredients form the foundation of every ICON: ultra-purified water, sea salt, and molecular hydrogen. Our three flavored varieties add natural flavor.

Clean Label

Nothing to Hide.
Everything to Gain.

Three ingredients — ultra-purified water, sea salt, and molecular hydrogen. The only thing that changes from can to can is the natural flavor.

Zero Sugar Zero Calories Vegan Gluten Free Non-GMO No Caffeine Kosher Simple Ingredients

The Climb

Every ICON
Climbs a Mountain.

To Elevate the ICON in you, you have to be healthy. To be healthy, you have to move. To become the ICON you were born to be, you have to climb the mountain in front of you — the one only you can see.

That’s where ICON comes in.

Clean hydration for the climb. Molecular hydrogen. Electrolytes. Zero sugar. Zero calories. Nothing unnecessary.

Start the Climb

Common Questions

Everything You Want to Know.

What makes ICON different from regular water?

ICON pairs ultra-purified water with molecular hydrogen and a balanced electrolyte blend — sea salt and trace minerals — while staying at zero calories and zero sugar.

How many flavors does ICON come in?

Four: Original (unflavored), Watermelon, Lemon & Lime, and Strawberry Kiwi. All four share the same base formulation and only differ in natural flavoring.

Does ICON contain sugar or calories?

No — every flavor is 0 calories and 0 sugar, across all pack sizes.

Does ICON contain caffeine or stimulants?

No — zero caffeine and zero stimulants in every flavor. It's hydration, not an energy drink.

Where can I buy ICON?

Directly on this site, shipping nationwide across the US, and at select retail locations. See Find Us.

What pack sizes are available?

Singles, 4-packs, and 12-pack trays — including mixed-flavor 12-pack options if you don't want to commit to just one.

Is the research behind hydrogen water solid?

There's a real and growing body of peer-reviewed research on molecular hydrogen — see The Science page for the studies and how to read them. ICON doesn't diagnose, treat, cure, or prevent any disease; see our Disclaimer for full detail.

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